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Language and Emotions of the Common Investor Thumbnail

Language and Emotions of the Common Investor

One semester during my junior year of college I read a quote by Steve Wang (the international film-maker) that I still think about to this day. He said:

No matter what job you have in life, your success will be determined 5% by your academic credentials, 15% by your professional experiences, and 80% by your communication skills.

At this point of my young adulthood, I found this very powerful. I was grasping at what I had been told my whole life about the power and importance of language, tone, context, and the power it held. No one had ever broken it down with percentages. No one had ever mentioned the large majority leaning toward communication.

I think back about my transition from the Northeast and Uconn to South Florida 15 years ago and I think about the role language and communication plays even to this day. According to Wang, our success as a company and as advisors depends on the ability to communicate effectively. Otherwise, we would have to depend on that 5% academic credentials while competing in one of the most competitive financial planning markets in Florida, if not the United States. Communicating the language of finance is one of the most complex and ever changing topics. 

Boca Raton and South Florida, being the melting pot that it is, gives us the opportunity to work with families from all different walks of life, with different risk tolerances and different family needs. Communication is paramount in our personal and professional relationships. It is customized to each individual client in our financial planning process. It has taken years to perfect and yet we have made some mistakes along the way that we have corrected. I want to share some of those mistakes and successes with you. 

Over the next few posts, we’ll dive into some of the most controversial and common thoughts we consistently try to drive in the minds of those who are starting the financial planning process. 

Have you ever thought “I’m too conservative to invest”?  Come back to the blog next week where we’ll discuss this mindset. 

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